> The release of the year virtually anticipated
The T-Cross was one of Volkswagen's biggest launch in recent years at the Motor Show. The awareness strategy started 5 months before, raising expectations for brand lovers and the press with a complete augmented reality version of the car.
The app, in addition to the car in AR with scales up to 1:1, had 3D animations demonstrating the main features, changing colors and a drive yourself, where it was possible to simulate driving the T-Cross in real time.
Client: Volkwagen Brasil
Producer: VzLab / Vetor Zero
Executive Producer: André Sernaglia
Art Director: Davi Maine
Unity Artist: Willian Queen, Yuri Anderson
Tech head: Giovani Ferreira
Motion: Willian Queen